As Lunar New Year approached in 2021, I was tasked with designing red envelopes for two luxury car dealerships, one featuring red envelopes and the yellow Bentley evenleops' gift box. The red envelope is a traditional gift given during Lunar New Year, symbolizing good luck and fortune. I was excited to create designs incorporating luxury cars while still honoring the tradition.
First, I researched the symbolism behind the red envelope and the Lunar New Year. I learned that red represents good fortune and joy, while the number 8 is considered lucky in Chinese culture. With this in mind, I decided to use a vibrant shade of red for the envelope design and include the number 8 in the design.
For the red envelope design, I decided to highlight and incorporate my language and my culture into the design:
福 (fuk1 | fu2) - Good fortune
輪 (leon4 | lun2) Rims - May your company have a high turnover - '貨如輪轉'
發(faat3 | fa1) No. 8' - Wealth
The 8-split spikes rims design inside the word '福' (fortune) represents good fortune and wealth will have high turnover. The design was finished with gold foil, which represents gold, and the sleek and modern, and perfectly showcased the car's elegance and power.
For the yellow Bentley's red envelope gift box design, I chose to focus on the car's unique color and texture. I created a graphic representation of the car's exterior, featuring the yellow paint job and the Bentley logo. The final design was luxurious, sophisticated, and perfectly captured the essence of the Bentley brand.
Overall, designing these red envelopes was a challenging and rewarding process. I had to balance the traditional symbolism of the Lunar New Year with the modern and luxury branding of the car dealerships, while still creating designs that were visually striking and culturally appropriate. By taking the time to research, study, and carefully craft each design, I was able to create two designs that perfectly represented both the spirit of the holiday and the prestige of luxury cars.
The Porsche red envelope mockup
The Porsche red envelope mockup
Final product of the Porsche's red envelope & Bentley's red envelope gift box
Final product of the Porsche's red envelope & Bentley's red envelope gift box

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