Baux is a Swedish industrial design studio operating from Stockholm. Baux Studio believes that building materials should be functional and beautiful at the same time. Therefore, they came up with acoustic panels and tiles for interior designers, engineers, as well as material experts to personalize their working / living environment.
 
This campaign includes a series of multi-purpose advertising posters, as well as user experience and user interface design.  The multi-purpose advertising posters are inspired by nature. Each picture is constructed by the chosen image’s colour palette. Just like the slogan, ‘Inspired by Nature Puzzles’, customers can take the posters home, follow the printed instructions, and cut out the pieces to create various patterns.

The user interface is designed with an optimal search feature on the top right corner to allow for direct searches. The images behind the titles give customers a sense of what they are previewing before they click to enter.  The outdrag colour palette on the left of the inside pages are the colour tiles and panels in which Baux offers. This gives customers a sense of their colourful product selection.

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